Choosing a Specialty
Many fitness professionals take a shotgun approach to attracting clients. In essence, they try to be all things to all people. However, the best way to build a solid reputation and a steady client base...
View ArticleCreating Your Own Educational DVD
Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to promote them than on camera? As...
View Article122: Corrective Exercise-The Missing Link
Corrective exercise program design requires the use of these essential tools: knowledge of basic anatomy, structural assessment skills, and an extensive corrective exercise library. It also requires...
View Article235: Universal Secrets to Client Retention
Everyone knows that it is far more difficult to attract a new client than to keep a current one. Yet, client retention problems are consistently one of the greatest challenges for fitness professionals...
View ArticleCreating a Successful Internship Program
Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and running your own...
View ArticleCreating Internships for Personal Trainers
Internship programs provide supervised practical experience for people wanting to gain hands-on knowledge in a specific area of the health and fitness industry. Designing and running your own...
View ArticleClosing the Deal—Conducting Successful Consultations
This new column provides trainers with practical ways to approach common business obstacles. Using a coaching strategy called gap analysis, it explores issues that many trainers struggle with. Gap...
View ArticleUniversal Secrets to Client Retention
Everyone knows that it is far more difficult to attract a new client than to keep a current one. Yet, client retention problems are consistently one of the greatest challenges for fitness professionals...
View ArticleUniversal Secrets to Client Retention
Everyone knows that it is far more difficult to attract a new client than to keep a current one. Yet, client retention problems are consistently one of the greatest challenges for fitness professionals...
View Article3 Keys to Signing New Clients
You want to close every client who walks through your door. But initial consultations can be uncomfortable for trainers and clients alike. Both parties may feel self-conscious and insecure. Many...
View Article409: Universal Secrets to Client Retention
Everyone knows that it is far more difficult to attract a new client than to keep a current one. Yet, client retention problems are consistently one of the greatest challenges for fitness professionals...
View ArticleBusiness Is Business
This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify where they are currently with...
View ArticleLearn to Delegate
This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify where they are currently with...
View ArticleImprove Your Business by Delegating
How good are you at delegating business tasks? Do you recognize when you need assistance? Instead of wading through project after project, day after day, successful trainers realize it’s in their best...
View ArticleWork Less and Charge More by Becoming a Specialist
This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analysis helps people identify where they currently are in...
View ArticleStay Motivated and Avoid Career Burnout
This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analysis helps people identify where they currently are in...
View ArticleTrainers: Work Less and Charge More
Transforming yourself from a run-of-the-mill personal trainer who is virtually indistinguishable from other trainers to a sought-after industry specialist is a two-step process. First, you must...
View ArticleCreate Your Own Fitness DVD
Creating a fitness DVD is a great way to generate additional income. However, making a DVD is also a time-consuming venture that requires a lot of planning.Step 1: Prepare a Production Planread more
View ArticleForge a Successful Fitness Career with Internships
Are you thinking about a career in fitness or looking to advance your position in the health and fitness industry? The outlook for personal trainers, fitness professionals and group fitness...
View ArticleStay Motivated and Avoid Career Burnout
This article provides fitness professionals with practical ways to approach common business obstacles using a coaching strategy called “gap analysis.” A gap analysis helps people identify where they...
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